OUR STORY

At CURA, we are passionate about creating products that are not only visually stunning but also ethically and environmentally responsible. We specialise in creating unique and lightweight jewellery using recycled plastic.

Our brand was founded with a mission to challenge perceptions around waste and the value we place on our resources. By using plastic by-products to create beautiful accessories, we hope to inspire a shift towards more sustainable and ethical practices.

MEET KELLY

Kelly Jaquet is the talented artist behind CURA Jewellery, creating every piece from start to finish by hand in Switzerland. Originally from South Africa, Kelly & her partner moved to Switzerland in 2017. With a background in fashion and love for accessories, Kelly had the unique idea to create jewellery with recycled plastic. in 2019, CURA was born.

CURA ethical and sustainable earrings made from recycled plastic

OUR ETHOS

Every piece of jewellery from CURA is crafted with precision and care, using a variety of techniques, tools, and machines that are detailed on our website. Kelly's keen eye for detail ensures that every piece meets her high standards of perfection.

When you wear a piece of CURA jewellery, you can be confident that you are supporting a sustainable and ethical business that values quality and craftsmanship above all else.

BOLD, SUSTAINABLE, UNAPOLOGETICALLY UNIQUE

More than just accessories, CURA is a celebration of self-expression and sustainability, where playful design meets ethical craftsmanship. Handcrafted from recycled materials, each piece is a striking fusion of sculptural form, vibrant color, and effortless wearability—jewellery that makes a statement without saying a word.

Designed for those who value style with substance, CURA is where fashion, art, and sustainability collide—bold, brilliant, and impossible to ignore.

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