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OUR PHILOSOPHY

 CURA Jewellery- Made with Care

CURA is a sustainable and eco-conscious accessories brand that uses plastic waste to create unique & lightweight jewellery. CURA was born out of a desire to use waste products to create items that are not only beautiful, but also challenge our perceptions on waste & where we place value. Our main philosophy revolves around 'reduce', 'reuse', 'recycle', and this philosophy extends to all parts of our business, from sourcing to manufacturing & packaging. 
 

CURA Jewellery is made from using 100% recycled HDPE plastic, and gold and Silver/Rhodium plated brass components. The HDPE plastic used in our jewellery is processed in an environmentally friendly manner, requires no virgin materials and results in zero by-products. Any waste, off-cuts, or parts deemed defective are recycled again and given new life.

We strive to create beautiful jewellery that will not only bring you joy, but will be cherished for many years to come. The more CURA Jewellery we create, the less plastic waste we have in our oceans and eco systems.